The emergence of generative AI has been described as a major breakthrough in technology. It has reduced the time to create new content and triggered a new wave of innovation that is impacting almost every type of software. New tools, applications and functionality are already emerging that are dramatically improving productivity, simplifying user experiences and paving the way for new ways of working. In this keynote session, Mike Ferguson, Europe’s leading IT industry analyst on Data Management and Analytics, looks at the impact generative AI is having on Data Management and what it can do to help shorten time to value and govern data in a data-driven enterprise.